Archive for unique selling proposition
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Do You Have The “Unfair” Advantage?
What do you understand by the term Unfair Advantage?
As mentioned in the book “The Power of Unfair Advantage”, written by John L. Nesheim:
“The unfair advantage is like a unique collection of resources used to deliver so much appeal to customers that they rush to buy your products while your competitors wilt attempting to take your [...]
Finding A Niche (It’s Not What You Think)
Is choosing your niche that simple and easy?
Is it done via random pickings of your favorite ‘hobby’; like when you’re playing cards?
And then after some ‘research and probing’, assume that you’ll make money if you put your heart and soul and blood and sweat and tears into it?
Should you ‘do what you love‘ and then [...]
